💰 Paying The Impatience Tax…

What you’ll find in this week’s newsletter:

• 💰 Paying the Impatience Tax [True Story]

• 🚨 5 Steps For Prime Day!

• 🤖 Create Your Own Chatbot [AI Lesson]

• 🍅 The Pomodoro Concept

• 😱 Amazon’s AI is Hiding Your Listing

🚨 I asked Chris Rawlings to help you guys out with your PPC profitability, he allocated me a block Amazon PPC account audits for you guys.

He’s opened up 20 PPC profitability audits for you guys. If you try the link and there’s no slots left, reply to this email and I will message Chris to find out when he can open more up for you guys.

💰 Paying the Impatience Tax [TRUE STORY] 

Back in the '90s, I had an employee.

Let’s call him John…

He was the extremely dedicated.

He was always on time, put in extra hours, and truly put the company first.

You could count on John to get the job done, and his work ethic was unmatched.

But there was one thing about John that always puzzled me.

Every Thursday, like clockwork, he’d head to a payday loan shop and cash out his paycheck a day early, even though it cost him about 14% plus additional charges.

At the end of the year, that’s almost 2 full paychecks - gone.

It didn’t matter that payday was just a day away… he did this every. single. week.

I never pried into why he needed the money early; but I know he wasn’t the partying type.

And he seemed responsible in every other aspect of his life.

Looking back, I realize that John’s situation held a crucial lesson about the cost of impatience. 

In business, just like in life, the urge to get immediate results can sometimes lead us to make decisions that cost us more in the long run.

John’s 14% “impatience tax” on his paycheck, plus those setup fees, is a reminder that sometimes, waiting just a little longer can save you a fortune.

So, the business lesson here?

Patience can be a powerful financial strategy.

Whether you’re waiting on a payment, a business decision, or the right opportunity, remember that a little patience can keep you from paying a hefty premium. 

Enjoy the rest of the newsletter.

— Norm

🎉 Wheel of Kelsey Draw

This week’s 🎁: In-Depth Consult About Implementing Your Own AI Agents.

This takes 5 seconds to try out your luck below. Feeling lucky?

🚨 Reply to this email with #wheelofkelsey.

🚀 5 Steps to Prep for Prime Day

Prime Day is all about discovery.

Buyers are building wishlists, browsing early, and stacking carts long before they actually check out.

Last year 375 million items sold. So how do you make the most of it?

First off, understand your ad funnel

• Sponsored Products are built for conversions.

• Sponsored Brands drive visibility.

• Sponsored Brand Video grabs attention.

🎯 Step 1: Get Your Targeting Right

Targeting starts with intent.

For Sponsored Products, mine your Search Term Reports. Use exact, phrase, and broad match types.

For Sponsored Brands, segment by flavor, persona, or use case. Match creative to the exact query—no broad strokes.

🖼️ Step 2: Creative That Converts

You’ve got a second or two to make an impact.

• SB Ads: Use clean, eye-catching lifestyle shots. Add urgency with simple hooks like “30% off today only.”

• SB Video: Product in frame immediately. Captions always on. 15–30 seconds max.

• SP Ads: Even these need clean images. Don’t forget that Prime badge.

💸 Step 3: Budgets & Bidding

Top-of-search on Prime Day is like Times Square. It’s expensive but strategic bidding keeps you profitable.

• Bid higher on long-tail, high-converting keywords.

• Segment campaigns by objective: Ranking / Promo / Branded / Prime.

• Use automation to adjust bids in real time.

• Only increase budgets for campaigns already hitting ROAS targets. Otherwise, you’re just lighting money on fire.

🔄 Step 4: Run Ads Together

Think of SP and SB as stackable.

• Run both ad types on the same high-performing keywords.

• Use Amazon’s Ad Type Overlap Report to track where both are showing.

• The more your brand shows up on the page, the more likely they are to buy.

🚀 Step 5: Prime Day-Specific Tactics

• Use deal badging. That little Prime Day tag? It boosts CTR big time.

• Create standalone campaigns just for your best ASINs.

• Optimize your Amazon Store—this is where most SB traffic goes.

• Look back at last year’s Prime Week data. What worked? What flopped?

♻️ Bonus: Don’t Sleep on Post-Prime

• Use Sponsored Display and AMC to retarget cart abandoners.

• Build audiences from Prime Day traffic for upsells and repeat buys.

• Expect lower conversion right after—but retargeted shoppers are still red-hot.

Make Prime Day work for you—not the other way around.

Bradley from Helium 10 does a awesome breakdown → here

🤖 OpenAI Rolls Out ChatGPT "Record Mode"

OpenAI just rolled out “Record Mode” for ChatGPT Pro users on Mac.

You can now record meetings, get them transcribed, and generate summaries—right from the desktop app.

It’s a solid way to keep track of calls, organize notes, and stay on top of what was said without scrambling to remember it all later.

🌎 Where in the World is The Beard Guy?

🔥 AI Will Reshape Digital Marketing in the Next 24 Months

Here are my favorite tips from this episode!

1. Let AI Handle 80% of Drafting But Keep the Final 20% Human
   He emphasizes AI is perfect for generating structure, ideation, and rough content, but your voice, tone, and story still matter. Jordan always edits and adds his personal flavor to ensure it lands with his audience.

2. Create “AI-Augmented” Programs Instead of Static Courses
   Jordan is shifting from pre-recorded courses to AI-enhanced live experiences. He blends automation with human interaction like live Q&A or coaching to offer scalable transformation without losing depth or connection.

3. Train Your AI Tools with Your Own IP to Build Moat
   Jordan feeds his frameworks, language, and processes to fine-tune outputs. This creates a defensible edge because the outputs reflect his unique voice and not generic internet content.

Find this episode of Marketing Misfits on YouTube and anywhere you listen to podcasts

🍅 The Pomodoro Concept [Marketing Concept]

If you want an idea to stick… give it a name.

That’s the core of what people call Pomodoro Marketing. 

It comes from the Pomodoro Technique, a simple time management system where you work in short sprints with breaks in between.

Nothing fancy.

Because it had a name (and a tomato timer), it stuck. And now it’s everywhere.

This is how you make a basic concept memorable: you brand it.

And Amazon sellers can do the same.

Maybe your product has the same ingredients as your competitors but if you package it as a “5-Phase Glow Complex” or a “SleepSync Matrix,” now you’ve got something that sounds like an edge.

None of these ideas are new.

But they were named.

And that made them memorable.

Takeaway: If you want someone to remember what you do - name it.

😱 Amazon’s AI is Hiding Your Listing

My favorite takeaways from Colin Raja (you can find the full ep on YouTube):

1. Never Launch Without First Testing Main Images & Price Positioning
   Most failed launches happen because sellers skip pre-launch validation. Colin emphasizes running pre-launch creative testing using tools like PickFu or audience testing to optimize conversion assets before PPC begins.

2. Don’t Pause a Launch After 7 Days…
   Many brands stop launches too early when ACOS looks high. This resets keyword ranking momentum. Instead, restructure bids or switch match types but keep the launch cycle alive for 21–30 days minimum.

3. Use Search-Centric A+ Content to Support Mid-Funnel Keywords
   Optimize your A+ with keyword-rich comparison charts and FAQs that support secondary search terms. This strengthens indexation and SGE placement beyond the title and bullets.

4. Control Velocity With Exact Match + Defensive Phrase Campaigns
   During launch, use exact match for velocity and phrase match for defensive scaling. This avoids cannibalization and gives tighter control of where budget flows.

5. Delay Brand Story & Premium A+ Until After Conversion Is Proven
   Don’t waste resources on visual bells and whistles before your offer converts. Validate offer and listing structure, then upgrade to Brand Story and Premium A+ once momentum is stable.

6. In Saturated Niches, Repackage Your Offer as a New Use Case
   Reframe your product around a different primary use case (e.g., “travel size,” “gift set,” “parent-friendly”) to tap new buyer intent with less competition.

And that’s it, Beardos!

See you next Monday!

- Norm

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