😱 The Resume Everyone Laughed At…

What you’ll find in this week’s newsletter:

• 😱 The Resume Everyone Laughed At… [True Story]

• 🚀 7 Trending AI Tools For This Week

• 🤖 How to Target Business Accounts With PPC Campaigns!

• 🌎 Amazon News & Updates

• 🤫 The Secret Amazon Affiliate Tool That ACTUALLY Converts...

🚨 SPECIAL WEBINAR ALERT!

This Thursday, June 5 at 2pm EST, the mysterious "Wizard of Ads" is back with 3 new PPC strategies. There will be NO recordings. NO replays. NO exceptions

🔥 Sign up for the webinar → Here

😱 The Resume Everyone Laughed At[TRUE STORY] 

Back in the '90s, hiring was a whole different world.

I had a promotional company with a growing need for graphic design, we couldn't just look online and find talent.

Nope, we had to place a classified ad in the newspaper and sift through stacks of resumes.

This time, we were looking for a new in-house graphic artist.

We got hundreds of applications, and our receptionist filtered them down to about 15 or 20 for me to review.

As I walked past the garbage, one discarded resume caught my eye.

It was written in crayon.

Who submits a crayon résumé?!

I fished it out and read through it.

Despite the unconventional medium, the content was impressive.

I asked the receptionist why it had been tossed.

She laughed, saying it looked like a kid's work and clearly wasn’t professional.

But to me, it stood out.

We ended up bringing the candidate in for an interview.

Long story short, she nailed it.

Not only did she get the job, but she became a key player in our team.

Over the years, she moved with me to different businesses and grew her skills.

Today, she runs her own successful graphic studio.

The business lesson:

Sometimes the most unconventional approach stands out in a crowded field.

Never underestimate the power of standing out from the crowd.

Enjoy the rest of the newsletter.

— Norm

And don’t forget to share this newsletter!

🎉 WHEEL OF KELSEY DRAW

Prize: a free month of the paid version of Ecomtent that will help you generate Lifestyle Images, Infographics, A+ Content, optimised copy for AI and much more!

🚨 Enter → HERE. (You’ll be asked for your email and name so we can contact you if you win.)

🔥 7 TRENDING AI TOOLS FOR THIS WEEK!

• Distro: Automates digital content distribution across platforms

• eSelf AI: Enhances engagement with AI-driven video chatbots

• Overlap: Automate your video production from script to edit

• Forage Mail: Organize your inbox automatically while prioritizing essential emails

• Wireframer AI: Generates responsive website layouts with AI suggestions

• Zero: Automates email tasks, enhances productivity, saves time

• graph8: Automates sales with AI agents and personalized data

WHERE IN THE WORLD IS THE BEARD GUY?

Can you find Norm in the picture below? Scroll to the bottom of this newsletter to see the answer!

🔥 THE SECRET AMAZON AFFILIATE TOOL THAT ACTUALLY CONVERTS...

Here’s My Takeaways From This Episode:

1. Use the Amazon Attribution Program to Track Affiliate Performance
   Traditional affiliate links don’t show full performance. Use Amazon Attribution to track views, clicks, and conversions, so you know which creators are actually driving sales.

2. Shift from One-Off Promotions to Long-Term Creator Relationships
   Stop doing one-and-done campaigns. Work with creators consistently so they keep your product in rotation, increasing long-term exposure and sales.

3. Creators Want Simplicity
   Many creators aren’t tech-savvy. These affiliate tools help by giving creators one link that works for Amazon Associates, Attribution, and Creator Connections without complex setup.

4. Let Creators Pick Products They Actually Like
   Affiliates perform best when they choose products they’d buy anyway. Give them the freedom to select SKUs instead of force-feeding a catalog.

5. Avoid Only Focusing on Coupon-Based Creators
   Deals groups and coupon creators are powerful, but over-reliance limits your brand. Mix in lifestyle and review creators to build broader trust and exposure.

🔥 Check out Joylink → Here

Find this episode of Lunch With Norm on YouTube and anywhere you listen to podcasts

🔥 Marketing in an AI-First World: How to Sell Smarter

Here are my favorite TIPS from this episode!

✅ Build a Personal Brand That Attracts by Standing Out

Adam Gilad emphasized the power of differentiation, like wearing a party shirt with cocktail prints.
Tip: Whether it’s how you dress, speak, or post online, craft a consistent style that visually and emotionally stands out from the noise. Attention is the first currency of trust.

✅ Turn Life Experience into Intellectual Property

Adam took his experience in screenwriting, dating, and mentorship and built courses, shows, and IP around it. If you've gone through something unique, codify it into a framework, a story, or a teachable model. That’s how you turn “experience” into scalable products.

✅ Lean Into Vulnerability and Reinvention

He rebuilt his life multiple times, from hitting bottom to launching a new identity.
Tip: Use your lows as part of your brand story. Being open about transformation creates connection, authority, and inspiration. Don’t hide the pivots — highlight them.

✅ Create Relationship-First Funnels

Coming from the dating world, Adam knows that trust beats urgency. Structure your customer journey like relationship building:

1. Spark curiosity

2. Build emotional connection

3. Offer value

4. Ask for commitment - Most people rush to #4… don’t.

✅ Think in “Arcs”

As a screenwriter and content producer, Adam applies narrative structure to business.
Tip: Build your content or brand like a story arc with stakes, tension, humor, and resolution.
This makes your messaging addictive, not just informative.

Find this episode of Marketing Misfits on YouTube and anywhere you listen to podcasts

And that’s it, Beardos!

See you next Monday!

- Norm

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