😮 You Won't Believe What I Found...

What you’ll find in this week’s newsletter:

• 🎨 You Won't Believe What I Found... [True Story]

• 🏥 OpenAI’s New ‘ChatGPT Health’

• 🚨 Shopify is Launching Agentic Storefronts?!

• ⚒️ WEBINAR ALERT: High Converting Images in Minutes!

• 🔥 Why Landing Pages Are FAILING in 2025

🎨 You Won’t Believe What I Found… [TRUE STORY] 

Back in the 1970s, when I was living in Saint-Bruno, Quebec, my dad had a business partner named Ralph.

If you walked into Ralph’s house, it felt less like a home and more like a private gallery.

Every inch of wall space was covered with art, serious art.

And the funny thing was, most of his collection wasn’t even on display.

It was in storage.

Ralph had an eye for things, the kind you don’t learn, you’re born with it.

One day he went to an antique auction and bought this massive old roll-top desk, the kind with curved slats, hidden drawers, and secret compartments.

I don’t even know the proper name for it.

A bankers desk, maybe?

It sat in his place for over a year, mostly ignored.

Then one afternoon, while rummaging through it, opening drawers that hadn’t been opened in decades, he found a false compartment.

Inside were paintings that stopped him cold.

They turned out to be long-lost works from the Île d’Orléans, attributed to Emily Carr and A. Y. Jackson, two icons of Canadian art and key members of the Group of Seven.

These were pieces that had disappeared years earlier, considered gone forever.

Ralph could have quietly sold them.

Instead, he did what collectors with integrity do.

He ensured they were preserved and eventually made available for public appreciation through the McMichael Canadian Art Collection, so others could experience what had been hiding in plain sight all along.

Business lesson:

Some of the most valuable opportunities in business don’t announce themselves.

They sit quietly in the background, waiting for someone patient enough to look deeper, curious enough to open the hidden compartment, and ethical enough to do the right thing once they find it.

Real value often comes from long-term thinking, not quick flips, and the way you handle a discovery says more about your brand than the discovery itself.

— Norm

🚨 Get High Converting Images in Minutes! [Webinar Alert]

All these high converting images and A+ content were created with AI in minutes with just few clicks. 

This new AI image tool is next level!

If you want high CTR & CVR creatives fully powered by AI, you need to see this.

Kamal (from past Amazon podcasts) just built a brand-new AI tool that creates conversion-optimized Amazon images and A+ content in seconds — using real agency-level strategies.

No $10k photoshoots.
No designer back-and-forth.
No creative bottlenecks.

He’s hosting an exclusive live session for Amazon sellers where he’ll demo the tool and share what’s actually working right now.

If you’re serious about improving clicks and conversions, don’t miss this.

👉 Save your spot here

P.S. I’ve already seen real results from this.

They’re ridiculous.

🍾 BREAKING: OpenAI Launches ‘ChatGPT Health’! A New Era of AI-Powered Personal Wellness

230 million people ask ChatGPT health-related questions every week. Now, OpenAI is making that experience deeply personal with the official launch of ChatGPT Health, a dedicated space that connects your electronic medical records and wellness data to the chatbot.

Here’s what’s happening:

• OpenAI partnered with b.well HealthTech to enable secure EMR connections

• Users can link personal data from Apple Health, MyFitnessPal, Weight Watchers, Function Health, Peloton, and more

• The feature exists in a segmented space within ChatGPT, your health info stays siloed and is not used to train models

• It’s being released to a small test group first, with broader rollout to follow

This is Sam Altman’s "Agentic Assistant" vision in action.

Users won’t just ask ChatGPT about symptoms, they’ll feed it full health profiles and get back personalized, contextualized responses grounded in real data.

Think wellness coaching, meal planning, lab test breakdowns, and soon, likely shoppable supplement and prescription flows.

A 2024 study already showed ChatGPT outperformed physicians in diagnostic accuracy in blind tests. With access to real health data? The gap may widen.

ChatGPT’s market share dropped from 87% to 65% over the past year, while Google’s Gemini climbed from 6% to 22%.

🚀 Google Just Entered the AI Shopping Race With Its Own Retail AI-Agents

Google has officially launched Gemini Enterprise for Customer Experience, a full suite of AI-powered retail agents.

These tools are designed to help shoppers find products, get support, and even order food all without needing to search or navigate a website.

This is Google’s first serious push into agentic commerce, and some of the largest U.S. retailers are already on board.

Lowe’s, Kroger, and Papa Johns are using these agents to prepare for the future of AI-driven shopping.

Here’s what’s actually happening:

• Kroger’s AI agent helps customers compare products, plan meals, and shop based on personal preferences like price sensitivity, flavor, and brand.

• Lowe’s virtual assistant “Mylow” runs on Google’s tech. It’s doubling conversion rates when customers use it online.

• Papa Johns’ ordering agent can estimate pizza quantities from a group photo, and works across phone, website, and app.

These AI agents aren’t built to replace existing channels—they’re built to reroute how shopping works. Users give intent (e.g. “I’m throwing a kid’s birthday party”) and the agent plans it, finds products, and completes the order—no product page browsing required.

The competitive angle matters too:

While OpenAI, Microsoft, and even Walmart are betting on integrations into third-party LLMs like ChatGPT and Copilot, Google is offering retailers tools to build and control their own agents. That means more visibility, more brand control, and potentially less reliance on ad spend.

That’s why brands are partnering with multiple vendors, from Google to OpenAI to Instacart, to stay ahead.

If you’re in retail, this shift is already reshaping customer behavior.

Let me know if you want a breakdown of how to future-proof your own product catalog or customer experience for this shift.

🔥 Read more here

Shopify Launching ‘Agentic Storefronts’ on Jan 26

This is one of the biggest e-commerce shifts in years.

Starting January 26, Shopify will allow brands to sell directly inside AI interfaces like ChatGPT, Google AI Mode, and Microsoft Copilot, no website visit required.

Consumers will be able to say something like:

"Find me a retinol serum made for sensitive skin under $40"

…and the AI will surface your product, explain it, and complete checkout via your Shopify backend. The user never leaves the chat window. You still own the customer.

Why it matters:
Forget ads and organic search.

This is a whole new path to purchase.

The AI becomes the storefront. Your product descriptions, FAQs, policies, and knowledge base are your new SEO.

For niche brands (like skincare for melanin-rich skin, or supplements for hormonal support), this could be a massive unlock, finally, AI agents will understand who your product is for and match them with people who need it.

What to do now if you’re a Shopify merchant:

• ✅ Rewrite your product descriptions with AI readability in mind

• ✅ Add clear, specific FAQs and brand policies

• ✅ Build out your Shopify Knowledge Base app (this will feed answers to the AI)

• ✅ Think less about keywords, more about clarity

🔥 Read more here

🌎 Where in the World is The Beard Guy?

🔥 Why Landing Pages Are FAILING in 2025

Here are my favorite tips from this episode!

1. Landing pages no longer close deals on their own

The episode makes it clear that static landing pages cannot handle modern buyer behavior because people now expect to ask follow-up questions in real time the way they do with ChatGPT.

Sellers should stop trying to stuff every objection into copy and instead deploy conversational layers that let shoppers clarify doubts at the moment of intent, or they will keep losing conversions in the last mile.

2. Most lost sales come from unaddressed micro-objections

Buyers rarely leave because of one big objection. They leave because of many small unanswered questions like fit, delivery, compatibility, or risk.

The episode shows that even when product-market fit exists, uncertainty kills momentum. Sellers should treat objection-handling as a real-time process, not a copywriting problem alone.

3. Chat reveals what analytics can never show

Funnels and heatmaps show where people drop off, but they never tell you why. Conversations expose exact buyer fears, confusion, and edge-case use scenarios. Sellers who analyze chat logs get direct access to what actually stops purchases and can feed that insight back into ads, pages, and offers.

4. Consistency between ad and landing page determines conversion

The transcript repeatedly returns to the idea that when the promise in the ad does not match what users see on the page, doubt instantly appears.

Sellers should aggressively audit message match between traffic source and landing page because even a perfect product fails when framing shifts between click and conversion.

5. Headline testing drives more growth than page redesigns

One of the strongest tactical points is that simply changing a headline can double or kill conversions without touching anything else.

Sellers who spend time redesigning pages instead of running headline experiments are working on the wrong lever. Headline testing is the fastest path to conversion improvement.

6. Trust increases the moment a chat option appears

Even before a message is sent, chat acts as a trust signal that the brand is accessible. Especially for unknown or micro brands, this reduces perceived risk and improves conversion rates. Sellers should view chat not just as a tool but as a credibility layer.

7. The future of e-commerce is conversational and agent-driven

The transcript points toward a world where chat will not just answer questions but place orders, process refunds, and manage reorders.

People who build conversational infrastructure now will be positioned for a world where buying happens inside messaging, not on pages.

🔥 Watch the full episode here

Find this episode of Marketing Misfits on YouTube and anywhere you listen to podcasts

And that’s it, Beardos.

See you next Monday!

- Norm

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